Take a look at some of the common trials and tribulations you may experience when evaluating enterprise ecommerce platforms and tips to help you along the way!
With so many comprehensive and powerful enterprise ecommerce platforms available, there is a booming and competitive online industry. There are over 250 million ecommerce websites built on different ecommerce platforms. However, according to one research, less than 5% of those online stores are successful.
This may come from the various challenges businesses face when transitioning into enterprise ecommerce.
Running an enterprise ecommerce business should be a larger version of your regular store, however, there are some challenges that business owners face as they try to evolve into something better and bigger.
Let’s take a look at some of the common trials and tribulations you may experience when evaluating enterprise ecommerce platforms:
- Handling high-volume traffic and traffic spikes: Traffic spikes can slow or worse – bring down your website. This may happen during a sale or holiday season. As your business grows and expands, so does the need for increased social media and advertising spend. You need an enterprise ecommerce platform such as Shopify Plus or Magento Enterprise. Use the analytics feature to understand what is causing the traffic increase. Take it one step further and discover where the traffic is coming from.
- Scalability: Making a step towards enterprise-level ecommerce usually includes maximizing the number of SKUs offered. The inability of the platform to handle increased sales and products, is usually the reason that businesses with the potential to become successful enterprise-level companies never do so. Find a scalable software, like Shopify Plus, for example, that can adapt seamlessly as your company grows and expands.
- Uniform branding: The customers today want to see uniformed branding across the ecommerce business storefronts and all of the sales channels. It is normal for a shopper to enter a physical store looking for a specific product, check the store’s website, read some customer comments and reviews, and go back home to place an online order. What are we trying to say is that in order for your business to be successful, you need to have an uniform branding. Remember that consistency creates loyalty and trust with customers, making the customer experience positive.
Whatever the challenges are, they can be overcome with planning and proper marketing and operational strategies in place.