Category Archives: Enterprise Ecommerce

Start Growing Your Business by Upgrading to an Enterprise Ecommerce Platform

enterprise-ecommerce-platform

Are you scaling up your business structure? Is your current eCommerce platform having some issues with your new customizations? Is your sales revenue way above your current projections?

If you’re in such a situation, you may need to switch to another eCommerce platform or it is high time for you to upgrade to an enterprise eCommerce solutions provider.

A growing business like yours will be more difficult to handle and manage using a lower-tier eCommerce platform, even if that solutions provider is an open source platform. The big demand to increase allocations for bandwidth to address the increasing website traffic will only be solved by upgrading to an enterprise eCommerce platform. This goes the same for a bigger database when your customer base is rapidly increasing in number and as well as adding more products in your website store. With each metric that is added to your website store, the need for a more capable and bigger platform also increases.

Think of it as a worthy investment, a future-proofing method to ensure that as your business grows, so does the systems and infrastructures that support it.

That being said, let’s take a closer look at some of the things that you can expect to enjoy moving forward with an enterprise eCommerce solutions provider.

  1. Competitive Edge

Be ahead of your competition. In any business setting, success always boils down to how well you sell your products to your customers. Even if you don’t have a competitive and quality product line, but if you have a marketing plan that is properly implemented, your success is always assured against your competitors.

However, having a limited platform to implement your marketing plans absolutely would not cut it. If you want to be ahead in the competition, you need to upgrade to an enterprise eCommerce solutions provider.

With an enterprise-level ecommerce platform, you will have a valuable competitive edge against your current competitors.

Why?

  • You’ll be able to market your products to more channels.
  • You will be able to compete in a much larger market size in different regions across the globe and in different languages.
  • You will be able to enjoy the assistance from professional support groups.
  • You will be able to focus your time on the more pressing issues in your website store rather than spending it to micro-manage each aspect of your business.
  1. Improved Security and Fraud Detection

If your eCommerce business is rapidly moving to an upward trajectory, it could only mean one thing – your customer base is also increasing. With the increase in the number of customers visiting, and making payments in your website store, security is also becoming an issue. In fact, according to recent studies, around 30,000 websites are being hacked every single day.

Of course, you don’t want your growing business to be breached and all your hard-work and investments be gone in just a single day!

What you need is an upgrade to an enterprise eCommerce solutions provider. With an enterprise level platform, your business will be under the protection of a PCI-Compliant certified solutions provider. This is the same level of security that is implemented in banks to secure sensitive data for their customers.

Your customers can enjoy risk-free transactions in your website store without shying away from major payment platforms using their sensitive credit or debit card information, once a proven security mechanism is in place.

  1. Wider Access to Experts and Professionals

With an enterprise eCommerce solutions platform, your website store will not be alone anymore. Any issues and technical pitfalls that you may encounter in handling different aspects of your eCommerce website will be quicker to resolve because a flourishing community of experts and professionals are always there to help you. In fact, big names in the eCommerce industry such as Shopify, Volusion, Demandware, and Magento has each their own support system to offer.

An enterprise ecommerce solutions platform also provides a designated professional expert per client. They’re usually called merchant success managers because they focus on improving every aspect in your website store that can greatly influence and increase your profit in a short period of time.

Some Big Names in the Enterprise eCommerce Market

  • Magento – One of the widely popular ecommerce solutions providers because of its open source platform that allows developers and designers to implement unlimited customizations in a website store. It also boasts a large collection of extensions and applications that improve the core features and functions of the platform, depending on your needs and preferences.
  • Shopify Plus – A cloud-based ecommerce solutions provider unlike the open source platform of Magento. As a SaaS platform or Software as a Service, Shopify Plus can host your website in the cloud so you don’t have to worry about building an expensive infrastructure for your servers. Its popularity also stems from its focus on aesthetic designs and its user-friendly interface.
  • Demandware – The rather new name in the enterprise eCommerce market, but with a ton of innovations and functions that you can choose from. Quite expensive because of its unique function and probably the only one in the industry wherein you can either use the platform as a framework to build your website (something like Magento’s open source platform) from scratch or use its available partners to do all the technical stuff for you (similar to Shopify Plus in a way that it works like a SaaS platform).
  • Mozu – Relatively new in the market, but its platform is powered by Volusion’s technology, which has been in the eCommerce industry for more than a decade now.

Grow Your Business Now!

Now is the high time to grow your business with an enterprise eCommerce solutions provider. With an industry that is currently replete with a lot of options, you won’t have to limit yourself and your business goals in a single platform. The days of your basic ecommerce platform are numbered and it’s a rather good thing.

The next thing you need to do is research the best enterprise eCommerce platform that offers the best available features and functions that align with your current business needs and goals. More does not necessarily mean better, so choosing the best enterprise eCommerce solutions provider would always depend on what you need, and not merely on how many features and functions a platform offers.

Enterprise Ecommerce Solutions: 3dCart

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Why an Advanced Interface is Essential to a Business?

While price and ease of use are usually what a merchant considers before creating an online marketplace, business developers with more experience in web design take other facets into consideration. Amongst the popular choices that are completely centered on growth, throwing thousands upon thousands into marketing a lackluster web commerce site, 3DCart offers a solution that is both highly marketable and beautifully designed.

3Dcart allows advanced web designers more opportunities to customize and enhance their experience, while still making things extremely simple for a novice. 3DCart’s focus on design makes it easier to split test and find which parts of your site design wise are limiting your conversion rate, which is the basis for your business’s revenue.

While not offering as many features as Shopify or Big Commerce, 3D cart is relatively easy to use, boasts amazing opportunities for flexibility and includes scores of themes and templates designed to cater to specific business needs. To understand the pros and cons of this Enterprise Ecommerce Solution, one must understand what is essential to all of them, as a host of reliable and efficient platforms have set the standard for what is necessary for an online marketplace.

A solid enterprise ecommerce solution is flexible, secure, reliable, and fast.  It must be able to adapt to your users needs.  It must be capable of withstanding any attempts at security breaches that could cost you and your customers money. It must be reliable, with as minimal downtime as possible. And it must be fast, because customers are generally impatient unless they are regular customers.

Omni Channel Interface, Security & More

While 3D Cart offers an Enterprise Ecommerce solution that provides an Omni Channel Interface, the best in online marketplace security, and a host of specific themes and templates to cater to your business needs, the platform limits your room to grow by only supporting a certain amount of traffic and using effective but complicated SEO tools.

Their services come in five packages; Nano, Mini, Starter, Professional, and Professional Plus.

  • Each service allows for more products, more traffic and more opportunities for marketing.
  • While reasonable priced at 9.99, 19.99, 35.99, 65.99, and 99.99, respectively, their premium package only allows for a maximum of fifty thousand monthly visitors.
  • The full enterprise edition offers even more beyond that, it comes at a higher cost than other providers.
  • This makes them one of the only top providers to offer limited traffic, with Enterprise ecommerce solutions like Shopify Plus and Big Commerce allowing a merchant unlimited bandwidth.

Moving On

While this isn’t necessarily a problem for most companies, who don’t expect numbers like that, it can be detrimental to a larger one as too many visitors can lead to problems with functionality.  One of the most important factors for an enterprise ecommerce solution is speed.

Customers refuse to wait longer than two to four seconds for a page to load, and if every page takes time due to backend issues, it only translates to money lost for your business.  It is also harder for your web business to rank higher if the site load speed is clocked at much lower than your competition.

 Not only does this lead to clients turning away from your site, but also from your site getting higher number of visitors due to lower rankings.  Optimizing page speed is something that 3dCart offers, however, it can be a bit more difficult to fix compared to some of its other competitors.

Because of their SEO methods, they have become one of the best platforms for reaching consumers through social media such as Facebook and Twitter. However, this tool can be difficult to utilize without an understanding of how analytics works. 3d Cart tries to compensate for this by generating a set of optimal SEO settings for the platform, but this process is highly dependent on the type of business in question. Finding the best SEO settings for your Enterprise ecommerce solution is a complicated process and 3d Cart doesn’t do the best job of simplifying the process

Though the 3d Cart ecommerce solution lacks a bit in terms of ease of SEO operation and responsiveness to make the browsing experience fluid, their platform is one of the most secure and adaptable on the market, allowing for business owners to craft wholly unique online market places that communicate well across all devices.

 It was predicted that within a few years there will be more mobile devices on the planet in use than there are people, and according to the data we are on track to even outpace that in the next ten years as our mobile devices become more and more relied on as a tool to function and make even the most simple purchases in our day to day operations offline.

 It’s ability to adapt to whatever your customers are using to connect with your site and the web make it one of the best for converting mobile users into leads and leads into customers.

How to Leverage Ecommerce Softwares to Grow Your Business

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Starting a business is always a challenging endeavor. Growing it is even more difficult.

We usually over think and make business a difficult task to overcome than it already is.

We think of over the top strategies and very advanced marketing campaigns, do a lot of research just to end up complicating our product lines, and worst, spending more time than needed on things that we believe to be far more important than others.

Sure, these are all factors and issues that need to be addressed anytime soon. But all these issues shrink into insignificance compared to the one aspect of your business that influences the biggest part of your success.

That aspect? The time you spent daily on improving your sales process.

Here’s what many owners usually believe and do, in order to grow their business:

  • Spend time each day micromanaging staff members to ensure a coherent workflow with all the team members.
  • Pontificating over and over about each detail of each product in the inventory.
  • Supervise every administrative task in the office.

And here’s what successful and big businesses do every day to grow their businesses:

  • Improve the selling process to be better than the long list of competitors out there.

When you see the difference, the time spent on trivial things versus the time spent on what really contributes most to success is actually the turning point in growing your business. Time and time again has proven that quality product line is not all there is in making that big break in your business. In fact, the world has been a witness to countless companies with great products, but are struggling to survive in the market competition.

It all boils down to one thing – how well you sell your products and the way you talk to your customers.

Luckily, you don’t have to toil much to improve your selling points and increase customer engagement in your online store.

There’s always help.

Here’s a list of some issues focused on selling points that you might be encountering now or in the near future. It would be wise to take these into consideration.

  1. Diversify Your Platforms

Your eCommerce website store is not only the point of entry for your growing sales transactions. And your customer reach is not only limited to what your website store reaches. Increase your sales by diversifying your platforms:

  • Create other versions of your website store in major social media platforms – Facebook, Twitter, Instagram, Pinterest, Google Plus, etc.
  • Connect your website stores to as many marketplaces as possible – Amazon, Ebay, Alibaba, etc.

Q: How to do this?

A: Choose an enterprise eCommerce solutions provider that allows your business to connect to major social media platforms and big marketplaces. If you don’t have much knowledge in implementing this properly, seek a social media consultant to guide you along the way. Asking for help has always been a key to success. Major enterprise eCommerce platforms provide this integration – Magento, Shopify, BigCommerce, Demandware.

  1. Reduced Abandoned Cart Statistics

This is actually an issue in every eCommerce business. Each abandoned cart is a potential paying customer in your website store. Enterprise level eCommerce platforms always include an extension or built-in function to address this issue.

You can integrate this in your email marketing campaign. Other plug-ins have built-in templates along with appealing content to entice your customers back to your website store and complete the abandoned cart.

  1. Increase Your Email Subscribers

Did you know that email is one of the best available channels that you can leverage in your online marketing campaign? In fact, according to the latest studies and research conducted by the Direct Marketing Association, email reaches a high ROI of 4,300%. And 70% of people who receive coupons, discounts, and other promos via email, actually take advantage of the promos.

To increase your email subscribers and improve your sales, make an appealing landing page in your website store or in the other platforms that you have. Hire a proven graphic designer to implement your ideas about your desired landing page. If you’re currently using Shopify, you can take advantage of this process by using Email Pirate.

  1. Invest More on Your Ads Budget

A proven ads-strategy always delivers results, thereby improving your sales revenue. If your enterprise website store is just relatively new, experimenting a few ads-strategies and finding out which one is the best way forward, is also a better plan.

Integrate Google Analytics in your eCommerce website store to better understand different metrics that can provide you with baseline data in planning a better ads-campaign. This will allow your website store to gain organic traffic by simply being displayed in Google SERPs.

Look for an extension or application that you can integrate with your Google Analytics account and start from there. All enterprise eCommerce platform today already include this feature in their system.

  1. Ensure that Your Website Store has a Responsive Design

A big percentage of online traffic is now from mobile – smartphones, tablets, etc. If you don’t have this yet, now is the high time to implement this! Make sure that your current enterprise eCommerce plan supports this feature for your website store.

Your customers would not want a website that is not functioning well when opened from mobile devices. Increased customer engagement will also result from this.

  1. Speak to Your Customers in their Native Language

If you’re targeting regions across the globe, it is always expected that certain group of people does not understand English well. Being able to communicate with your customers in their native language increase customer engagement in your website store.

Make sure that your current enterprise eCommerce platform is providing this kind of service.

Some Few Points to Ponder

Whatever issue you may be encountering right now with your enterprise eCommerce store, always make it a point to consider these questions:

  • Is this related to how I can improve my selling points online?
  • If yes, is this urgent and needs immediate resolution?
  • How can this issue benefit me after I resolved this?
  • Can I outsource this issue to a professional who can better resolve this?

The point is that, you should prioritize issues that concerns your selling process. This is where you should be spending more of your time daily.

Enterprise eCommerce Platforms: Magento

ecommerce-platforms-magento

Magento Enterprise offers more than its competitors in the way of options. Shopify Pro has a features list that is a bit on the side of frivolous and is more limited than Magento Enterprise. It also uses its own coding language called Liquid which while it is not too difficult to use for most web developers, it still is not as natural to use as other bigger coding languages such as the one Magento is based off.

BigCommerce and Voluzion end up costing much more to do the same features and may end up requiring an outside party to customize the site instead of one of your team members. Magento Enterprise is easier to use than Voluzion’s enterprise solution and for most middle to enterprise sized companies find themselves saving money on the front end.

 The company attempts to put every ounce of control into the hands of its customers from site design and how support is to be handled to how orders are processed and how inventory is managed. Security is dependent on whether you want to check for a third party agency that caters toward Magento, use the convenient but expensive services offered by Magento, or build an inhouse solution.

Understanding Magento Enterprise

Magento Community is an open source PHP platform that is catered toward the serious ecommerce users that are on a budget. It’s completely free and as such makes it a great training ground for those wanting to start out an ecommerce business with relatively no experience but some technical skill or money.

 It, like Magento Enterprise, is not hosted and for those wanting to get an idea for how Magento Enterprise runs can use the community version to familiarize themselves with the process for how the company tends to build its software.  The company tends to focus on covering all of their potential bases thoroughly.

The features list can be daunting to the non technically gifted but it’s usability is something many of its users review positively at any level of the product.  It creates a degree of separation between its users and that of those that pick easier options such as Shopify Plus as its enterprise ecommerce solution. Making the difference really lies in its features list that make it a formidable tool.

-Customer Segmentation
-Hosting Open To Self Hosting Options
-Standard Flat Fee Pricing

The worst focus for the product is on the customization. However, with a myriad of smaller companies and agencies willing to make onboarding and setup as painless as possible the real limit is how in depth the decision makers of your company want to utilize all of the features. Due to the pure extensiveness of the features list and dashboard, it can be hard to really figure out what’s important and what’s just frivolous.

Many teams find the best way to make the most of the software is to invest in the training and really encourage using online education tools beyond what they provide to find new ideas and ways to use the platform to the fullest.  Magento Enterprise has one of the best marketing suites available for search engine optimization.

Magento Enterprise’s dashboard for search engine optimization features a great layout for ensuring proper tagging and meta descriptions whilst also offering alerts for search engine optimization issues on the site’s backend.The marketing administration panel takes some adjusting to if coming from other services. If you’re more accustomed to using serpwoo, semrush or any other analytics or keyword research software then using the marketing tools available via the Magento Enterprise ecommerce solution won’t be too much a jump.

Magento Enterprise has had some issues in the past few years with security.  The company has had to release patches to fix vulnerabilities that could have been potentially costly if left unchecked for a period of time. However, thanks to the open source nature of the software, as previously stated the control of security is entirely in your hands.  While the company does provide security solutions that can be used, it raises the costs for using the software substantially.

The main revenue stream for enterprise ecommerce solutions may be the sale of the platform itself, but its the addons for customization that end up making up the bulk of the cost in the long term. As your business grows your enterprise software needs to be as adaptable to your customer base as the market can be.  Spending the money upfront to have a flexible system with what you need will not only save money but offer growth opportunities.

Enterprise solutions whilst costly vary only so much in terms of what they offer compared to their competitors. If one of the main market choices don’t fit, researching others can have surprising results. The emerging market of platforms attempting to cater to enterprise level businesses offer benefits due to their size to compensate. Even as a temporary solution, experimentation is the nature of progress.