Enterprise eCommerce Platforms: Magento


Magento Enterprise offers more than its competitors in the way of options. Shopify Pro has a features list that is a bit on the side of frivolous and is more limited than Magento Enterprise. It also uses its own coding language called Liquid which while it is not too difficult to use for most web developers, it still is not as natural to use as other bigger coding languages such as the one Magento is based off.

BigCommerce and Voluzion end up costing much more to do the same features and may end up requiring an outside party to customize the site instead of one of your team members. Magento Enterprise is easier to use than Voluzion’s enterprise solution and for most middle to enterprise sized companies find themselves saving money on the front end.

 The company attempts to put every ounce of control into the hands of its customers from site design and how support is to be handled to how orders are processed and how inventory is managed. Security is dependent on whether you want to check for a third party agency that caters toward Magento, use the convenient but expensive services offered by Magento, or build an inhouse solution.

Understanding Magento Enterprise

Magento Community is an open source PHP platform that is catered toward the serious ecommerce users that are on a budget. It’s completely free and as such makes it a great training ground for those wanting to start out an ecommerce business with relatively no experience but some technical skill or money.

 It, like Magento Enterprise, is not hosted and for those wanting to get an idea for how Magento Enterprise runs can use the community version to familiarize themselves with the process for how the company tends to build its software.  The company tends to focus on covering all of their potential bases thoroughly.

The features list can be daunting to the non technically gifted but it’s usability is something many of its users review positively at any level of the product.  It creates a degree of separation between its users and that of those that pick easier options such as Shopify Plus as its enterprise ecommerce solution. Making the difference really lies in its features list that make it a formidable tool.

-Customer Segmentation
-Hosting Open To Self Hosting Options
-Standard Flat Fee Pricing

The worst focus for the product is on the customization. However, with a myriad of smaller companies and agencies willing to make onboarding and setup as painless as possible the real limit is how in depth the decision makers of your company want to utilize all of the features. Due to the pure extensiveness of the features list and dashboard, it can be hard to really figure out what’s important and what’s just frivolous.

Many teams find the best way to make the most of the software is to invest in the training and really encourage using online education tools beyond what they provide to find new ideas and ways to use the platform to the fullest.  Magento Enterprise has one of the best marketing suites available for search engine optimization.

Magento Enterprise’s dashboard for search engine optimization features a great layout for ensuring proper tagging and meta descriptions whilst also offering alerts for search engine optimization issues on the site’s backend.The marketing administration panel takes some adjusting to if coming from other services. If you’re more accustomed to using serpwoo, semrush or any other analytics or keyword research software then using the marketing tools available via the Magento Enterprise ecommerce solution won’t be too much a jump.

Magento Enterprise has had some issues in the past few years with security.  The company has had to release patches to fix vulnerabilities that could have been potentially costly if left unchecked for a period of time. However, thanks to the open source nature of the software, as previously stated the control of security is entirely in your hands.  While the company does provide security solutions that can be used, it raises the costs for using the software substantially.

The main revenue stream for enterprise ecommerce solutions may be the sale of the platform itself, but its the addons for customization that end up making up the bulk of the cost in the long term. As your business grows your enterprise software needs to be as adaptable to your customer base as the market can be.  Spending the money upfront to have a flexible system with what you need will not only save money but offer growth opportunities.

Enterprise solutions whilst costly vary only so much in terms of what they offer compared to their competitors. If one of the main market choices don’t fit, researching others can have surprising results. The emerging market of platforms attempting to cater to enterprise level businesses offer benefits due to their size to compensate. Even as a temporary solution, experimentation is the nature of progress.

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